The Basics Of Digital Signage

Digital Signage 101

It’s no surprise that consumers are inundated with content on a daily basis. The challenge to get in front of a customer has long shifted from what to promote to how to promote it. In the digital age, we are now focused on creating immersive customer experiences and engaging interactions. Coupled with that, businesses are continuously challenged to lower costs and improve operational efficiencies. Lo and behold – digital signage can serve as a foundation for those experiences and cost savings while creating an immediate impact. Walk through a shopping centre and the once static directory boards are now touch-enabled wayfinding signs. Store front signage is trending towards more dynamic digital signs to enhance brand presence and entice consumers with real-time sales. Quick Service Restaurants are moving towards digital menus and self-service check-out stands. The use cases for digital signage are abundant and each application requires 4 basic elements.


1. Digital Display
The main element of a digital signage system is the digital display.  High quality commercial grade displays can be used in portrait or landscape orientations and are differentiated by their resolution, size, and nits (i.e. how bright a screen is).  Digital signs typically stay on for an extended amount of time and a television screen would not be able to deliver this level of quality.

2. Media Player
The media player functions as the brains of the digital signage system and downloads content from the server and plays it on the digital display.  Media players are built for 24/7 use and specifically designed and tested for digital signs.

3. Content Management System (CMS)

Every digital signage system should come with a CMS that allows you to manage your network of displays.  This is often third party software that gets integrated into the system.  The MediaTile Portal is a proprietary tool used to manage your content and network.  The Portal allows you to schedule content and design your screens using images, video, text, weather, news feeds, and more.  Building your own “tv channel” becomes a simple task.

4. Mounts and Stand Options
Mounts and stands function to secure a screen in the optimal viewing position.  There are a variety of mounting options, including stand mounting, floor mounts, rolling mounts, wall mounts, and ceiling mounts.
Customized mounting is also available.

These 4 elements make up a digital signage system. Learn more about the components of digital signage.

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