The Basics of Digital Signage

What is Digital Signage?

Digital Signage is a highly visible, dynamic and interactive way to communicate with your audience. It creates an impressive viewer experience that can engage, educate and empower.
Performing a similar function to traditional signage, digital signage is not static or dull and has the ability to attract customers and comes with a low maintenance cost. Printed posters in retail settings that communicate a sale or holiday hours have to be updated each week, printed and shipped to many locations. With digital signage, you can avoid these issues and update content with a click of a button.
Many businesses are already experiencing the advantage of using Digital Signage to effectively communicate to their target audience.

The 4 Elements of a Digital Signage System

1. Digital Display
Function: Responsible for displaying Content
Key Points:
Commercial grade display
Portrait or landscape orientations can be used
Not a television set

2. Media Player
Function: Downloads content from the server and plays it on the digital display
Key Points:
Built for 24/7 use
Specifically designed and tested for digital signage

3. Content Management System (CMS)

Function: Software used to manage screens and content
Key Points:
Easy to use
Schedule specific content
Design content with text, images, video, weather and news feeds

4. Mount or Stand Mounting and Stand Options in digital signage
Function: Secures a screen in the optimal viewing position
Key Points:
Variety of mounting options
Floor mounts, rolling mounts, wall mounts or ceiling mounts
Customized mounting also available

These four elements make up a Digital Signage System. It will enable you to easily and effectively communicate with your target audience. If you are looking for a better way to reach your customers, this is definitely the way to go!

Learn more about the components of digital signage.