Digital Signage is a highly visible, dynamic and interactive way to communicate with your audience. It creates an impressive viewer experience that can engage, educate and empower.
Performing a similar function to traditional signage, digital signage is not static or dull and has the ability to attract customers and comes with a low maintenance cost. Printed posters in retail settings that communicate a sale or holiday hours have to be updated each week, printed and shipped to many locations. With digital signage, you can avoid these issues and update content with a click of a button.
Many businesses are already experiencing the advantage of using Digital Signage to effectively communicate to their target audience.
The 4 Elements of a Digital Signage System
1. Digital Display
Function: Responsible for displaying Content
Commercial grade display
Portrait or landscape orientations can be used
Not a television set
2. Media Player
Function: Downloads content from the server and plays it on the digital display
Built for 24/7 use
Specifically designed and tested for digital signage
3. Content Management System (CMS)
Function: Software used to manage screens and content
Easy to use
Schedule specific content
Design content with text, images, video, weather and news feeds
4. Mount or Stand Mounting and Stand Options in digital signage
Function: Secures a screen in the optimal viewing position
Variety of mounting options
Floor mounts, rolling mounts, wall mounts or ceiling mounts
Customized mounting also available
These four elements make up a Digital Signage System. It will enable you to easily and effectively communicate with your target audience. If you are looking for a better way to reach your customers, this is definitely the way to go!
Learn more about the components of digital signage.