Digital Signage Technology
Beacons
Targeted marketing that works
Real time impact
Create relevant messaging that is targeted individually
Beacons are small devices that repeatedly transmit a small amount of data via Bluetooth Low Energy (BLE) or Wi-Fi with Bluetooth BLE. To make a Beacon useful, a device must be available to pick up the signal they send. This device is called a receiver. A mobile phone can work as both a Beacon and a receiver.
Benefits in Digital Signage
The 2 most common uses of Beacons are for monitoring the movements of people or assets within a space or for triggering a notification on a mobile device when a user enters a space. To make Beacons truly useful, they must be used in conjunction with mobile devices.
- Create relevant messaging that is targeted individually
- Document traffic patterns to ensure that screens are in the most optimal locations
- In a retail environment, trigger a notification with a coupon on customers mobile phones and reinforce the promotion with related digital signage content
- In a warehouse, trigger a warning message to display on a nearby screen when a user comes too close to a dangerous location or hazardous materials
Use Beacons to pursue customers with tailor-made ads and personalized suggestions.
FAQ
Beacon Questions
What is a beacon?
A small device that repeatedly transmits a small amount of data via Bluetooth Low Energy (BLE) or Wi-Fi with Bluetooth BLE. A receiver, such as a mobile phone, picks up the signal.
How are beacons used with digital signage?
Most often to monitor the movements of people or assets within a space, or to trigger a notification on a mobile device when a user enters a space.
Can you give an example?
In a retail environment, a beacon can trigger a coupon on a customer’s phone that related digital signage content reinforces. In a warehouse, it can display a warning on a nearby screen when someone comes too close to a hazard.
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