Beacons
Targeted marketing that works
Real time impact
Create relevant messaging that is targeted individually
Beacons are small devices that repeatedly transmit a small amount of data via Bluetooth Low Energy (BLE) or Wi-Fi with Bluetooth BLE. To make a Beacon useful, a device must be available to pick up the signal they send. This device is called a receiver. A mobile phone can work as both a Beacon and a receiver.Benefits in Digital Signage
The 2 most common uses of Beacons are for monitoring the movements of people or assets within a space or for triggering a notification on a mobile device when a user enters a space. To make Beacons truly useful, they must be used in conjunction with mobile devices.- Create relevant messaging that is targeted individually
- Document traffic patterns to ensure that screens are in the most optimal locations
- In a retail environment, trigger a notification with a coupon on customers mobile phones and reinforce the promotion with related digital signage content
- In a warehouse, trigger a warning message to display on a nearby screen when a user comes too close to a dangerous location or hazardous materials
