AUDIENCE ANALYTICS
Maximize the effectiveness of your digital signage by understanding more about your audiences.
![parallax background](https://mediatile.com/wp-content/uploads/2019/02/MT-header-bg-3.gif)
The Right Content at the Right Time
Audience Analytics provides an entirely anonymous way to analyze the demographic make-up of a group of people near a display. The Audience Analytics information is linked with the content being displayed and can also be used to trigger content targeted to the specific gender and age group in real-time. The data collected is completely anonymous, meaning that it cannot used to identify a specific individual.Features and Benefits
- Collect audience data: Collect age and gender information in real time to understand who is looking at your digital signage and when.
- Trigger targeted content: Link analytics information to the Content Manager to trigger specific content in real-time
- Privacy: Audience Analytics does not collect personally identifiable information.
![Audience Analytics](https://mediatile.com/wp-content/uploads/2019/04/nfc-analytics.jpg)