Maximize the effectiveness of your digital signage by targeting ads to your audiences demographic makeup.
Content That Targets Your Audience.
Audience Analytics provides an entirely anonymous way to analyze the demographic make-up of a group of people near a display.The Audience Analytics information is linked with the content being displayed and can also be used to trigger content targeted to the specific gender and age group in real-time. The data collected is completely anonymous, meaning that it cannot used to identify a specific individual.
Features and Benefits
- Adapt content based on the age and gender of the active audience in real-time
- Collect demographic data for individual pieces of content
- Distinguish between opportunity to see and actual impressions
- Absolutely no personally identifiable information is collected
- Gain insight into the demographic make-up of people around a display
- Optimize playback by tailoring content that targets the age and gender of the active audience