The Untapped Potential of Digital Signage
Oftentimes, it's the overlooked details that have the potential to yield substantial long-term impacts. Even something as seemingly simple as a digital calendar outlining events could signify a significant overlooked opportunity to connect with customers and highlight additional avenues for revenue generation.
Cloud-Based Digital Signage Software Used by leading institutions globally.
Missed Opportunities of Digital Signage Communication
Ineffective Communication
Digital signage allows for real-time updates and targeted messaging. Without it, businesses may struggle to convey timely information, promotions, or important announcements to their audience, leading to missed opportunities for effective communication.
Limited Engagement
Without digital signage, businesses miss the opportunity to captivate their audience through dynamic and visually appealing content. Static signage lacks the ability to update and adapt, resulting in a limited capacity to engage customers over time.
Lost Revenue Streams
Digital signage can be a powerful sales tool by showcasing products, promotions, and upsell opportunities. The absence of digital displays may result in missed chances to influence purchasing decisions and boost revenue.
Reduced Brand Visibility
Dynamic and interactive digital signage can significantly enhance brand visibility. Without this tool, businesses might miss chances to reinforce their brand image and communicate their values to a broader audience.
Data Insights Neglect
Digital signage can collect valuable data on customer behavior and preferences. The lack of such insights in non-digital environments means missed opportunities for businesses to refine their strategies, personalize offerings, and better understand their target audience.
Limited Emergency Communication
During emergency situations, digital signage can rapidly convey important information to students and staff. The absence of this technology may result in less efficient communication during critical moments, potentially impacting the safety and well-being of the facility.
Different Ways Digital Signage Can Be Utilized
Digital signage is a versatile tool that can be used in various ways to communicate information, engage audiences, and enhance user experiences.
Advertising and Promotion
Digital signage is commonly used for advertising products, services, and promotions in retail environments, shopping malls, restaurants, and other public spaces. It allows for dynamic and eye-catching content that can easily capture customers' attention.
Wayfinding and Navigation
In large venues such as airports, museums, hospitals, and campuses, digital signage can serve as interactive wayfinding tools. Visitors can use the displays to find directions, maps, and information about points of interest.
Entertain Guests or Customers
Digital signage can provide entertainment in waiting areas, lobbies, and public spaces. It can display videos, live TV feeds, weather updates, and social media feeds to keep audiences engaged.
Employee Communication
In corporate settings, digital signage can be used to communicate with employees. This includes displaying internal announcements, employee recognition, safety guidelines, and company updates.
Digital
Menu Boards
Restaurants, cafes, and fast-food chains often use digital menu boards to display their offerings with vibrant images and videos. This allows for easy updates to prices, items, and specials.
Live Data and Real-Time Information
Digital signage can display live data such as stock market updates, sports scores, traffic information, and weather forecasts. This adds value by keeping audiences informed with up-to-the-minute data.
Interactive
Experiences
Touchscreen-enabled digital signage can offer interactive experiences to users. This can include surveys, games, virtual tours, and product demonstrations, enhancing customer engagement.
Information Dissemination
Digital signage is an effective way to share important information, news updates, announcements, and schedules in places like corporate offices, schools, government buildings, and public transportation hubs.
Digital Signage Software Features
Power a network of any number of digital screens on our Enterprise Digital Signage Software CMS platform. Manage your content by opening a web browser from anywhere in the world.
Complete Creative Control
The drag-and-drop interface makes managing content zones easy.
MediaTile's integrated Content Designer empowers users to craft visually appealing media using an intuitive, widget-based, drag-and-drop tool. Crafting content for video walls becomes even more streamlined with features tailored explicitly for video wall configurations.
Generate templates featuring predefined zones or commence with a fresh slate. Seamlessly adhere to your brand standards by constructing personalized playlists showcasing vibrant images and attention-grabbing videos.
Designed to work together.
MediaTile's digital signage software lets you easily connect with hundreds of the most popular apps.
A wide variety of templates available to get you started in no time!
Create templates with pre-defined zones or start with a blank canvas.
Select from a vast collection of editable, pre-made templates to initiate your message delivery. With our drag-and-drop content designer, you enjoy full creative control, eliminating the need for additional software to enhance your signage's appearance.
Our repository of templates continuously expands. Can't find the perfect fit? Inform us, and our design team will provide assistance.
Digital Signage Technologies
Our Content Management Software platform provides robust support for a multitude of advanced functions and integrations. Our comprehensive solutions cater to diverse industries, encompassing a wide range of functionalities.
Location Based Content
By utilizing digital signage, you have the ability to display content that specifically appeals to the geographical locations of your viewers. This empowers advertisers and marketing teams to craft content that resonates more effectively with their intended audience, leveraging valuable insights.
Live, 2-way Communication
Incorporating live 2-Way Video Communication into your digital displays has never been simpler. With the latest Video Presence 2.0 content designer widget, you can effortlessly integrate 2-way Video Chat functionality into any digital display.
Create an Ad Network with your Digital Displays
For those looking to generate revenue with their Digital Display Network, integration with Programmatic Advertising Portals such as HiveStack makes it easy to select the type of content you want to allow on your network and how often you want it to play. Ads will automatically be served up within the frequency you select.
Emergency Broadcasts
Effectively communicate crucial alerts to specific screens, providing timely warnings about impending severe weather or other hazardous situations. Ensure the safety of individuals by including pertinent safety steps and procedures they need to follow, all seamlessly integrated into the alert system. Or simply read alerts using the CAP messaging standard.
Digital Directories
Discover the convenience and efficiency of Digital Directories, enabling visitors to easily access and search for information, businesses, and services with ease.
Touchless Interaction
Experience touchless display interaction by remotely controlling a display using your smartphone. Simply scan the player QR code to gain full control, providing a seamless and convenient way to operate the display without any physical contact.
Cloud-Based Software
Our digital signage software solution is hosted with the largest cloud service provider in the world with available hosting locations in Canada, the United States and Europe. The platform is managed by our team of experts, so you never have to worry. There are no local services to integrate or maintain into your corporate network. You can count on guaranteed rock solid up-time.
The Advantages of a Cloud-Based System
- No expensive onsite servers to install and maintain or software to purchase
- Cloud infrastructure is managed by our team of experts
- Silent, automatic software updates
