Knowledge is Power

In a corporate environment, a great place to pass on knowledge and influence your customers or partners, is in the reception area and meeting rooms. Using a large screen or video wall in the reception area provides an excellent opportunity to enhance a visitor’s impression of the company by displaying a personalized welcome screen. It is also a great opportunity to educate visitors about your products and services and showcase new offerings or price adjustments to existing ones. The reception area is often where a customer gets their first, physical contact with a company and we all know that you only get one chance to make a first impression.

Meeting rooms is another opportunity to influence a visitor’s perception of your company. Using a digital plaque outside of a meeting room adds a professional touch displaying the room name and details about the next meeting. And because the plaque is a digital display, you can include a personalized greeting to welcome your guests. Within the meeting room, digital displays can be used to welcome visitors, display meeting agendas and promote your company. They can also do double duty and display a presentation or any other information required for the meeting by connecting any laptop, eliminating the cost for a second screen or projector.

"Using a large screen or video wall in the reception area provides an excellent opportunity to enhance a visitor’s impression of the company by displaying a personalized welcome screen."

Where knowledge becomes most powerful for an organization is when it comes to empowering it’s people. In order to give employees a level of autonomy in their decision making, you need to be able to equip them with the right information in a timely fashion to help them make intelligent decisions that are in line with the company’s strategic direction. A knowledgeable workforce is a more engaged workforce which is a more effective workforce. Digital signage is the conduit for knowledge distribution, enabling your internal communications strategy.



Of course, the right knowledge depends on an employee’s job function within the company. Part of planning your digital signage network is having a “corporate demographic” layout of a location to know the best areas to get role specific content to employees with the specific role. Knowledge can be transferred effectively by placing digital displays in strategic locations with high exposure to the audience you need to target. Information isn’t always role specific. Changes to benefits, promoting health and safety regulations, holiday schedules and other HR specific information needs to get out to the entire work force regardless of job function. A good digital signage system has the ability to allow you to target individual displays or all displays in an organization no matter where they are in the world. This allows you to empower your work force with role specific knowledge as well as corporate-wide knowledge, all on the same display with little effort.

"A good digital signage system has the ability to allow you to target individual displays or all displays in an organization no matter where they are in the world. This allows you to empower your work force with role specific knowledge as well as corporate-wide knowledge, all on the same display with little effort."

Empowering employees is not only about arming them with critical, role-based knowledge. It’s also about creating a safe and inclusive corporate culture, improving employee morale and increasing productivity through positive messaging. Knowledge of what to do in an emergency, how to get help if you’re dealing with a medical issue, a fellow employee getting a well deserved promotion, the company’s involvement in the community or the date of the next company picnic all help to create a positive and healthy work environment and that is a good thing for any corporation.

Knowledge in the right hands enables a company to do more, function more effectively and maintain a positive corporate culture that will reflect well on a company’s customers and partners. Knowledge is power; as long as you can get it in the right hands at the right time.