How to Build an Effective Corporate Communications Strategy with Digital Signage
Strong internal communication keeps teams informed and aligned. Digital signage adds speed and clarity. Use it to share updates, highlight goals, and reinforce culture in every corner of your workplace.
Definir el éxito y alinearse con los objetivos comerciales
Los objetivos claros impulsan contenido relevante y una ubicación inteligente.
Start with clear objectives
Set measurable goals. Decide if you want to improve awareness of company updates, increase event participation, or share performance metrics. Clear goals guide your content and help you measure success.
Know your audience
Different teams need different information. HR updates should reach everyone. Sales data is better aimed at the sales floor. Map your audience, then tailor content to match their needs.
Choose strategic locations
Screens should be where your employees gather or pass often. Lobbies, break rooms, hallways, and production areas are high-traffic spaces. Good placement drives higher engagement.
Plan your content
Keep messages simple and direct. Use visuals and short headlines. Examples include:
Company news and announcements
Digital signage keeps employees informed about the latest company updates without relying on email or intranet posts that are often overlooked. Use screens to share product launches, new partnerships, or organizational changes. Leadership updates, policy changes, or office relocations can also be communicated quickly. Short videos or bold visuals make these messages easier to understand and harder to miss.
Performance metrics and progress toward goals
When employees see performance data in real time, they feel more connected to the company’s success. Share monthly or quarterly sales progress, team KPIs, or key project milestones on your screens. Simple charts and visual dashboards help employees instantly understand progress toward goals. Highlighting achievements like “90% of the annual target reached” drives focus and keeps everyone motivated.
Event reminders and training schedules
Screens are ideal for promoting internal events and training opportunities. Post reminders about upcoming meetings, town halls, or webinars. Display schedules for onboarding or skills training sessions. Highlight company social events, wellness initiatives, or volunteer opportunities. Adding countdown timers for major events encourages participation and keeps them top of mind for employees across the organization.
Recognition for employee achievements
Recognition builds morale, and digital signage makes it visible to everyone. Celebrate employees by featuring “Employee of the Month” profiles or highlighting team project milestones. Use photos and short quotes to make the recognition more personal. Share work anniversaries or service milestones to show appreciation and strengthen engagement across your teams.
Safety updates and emergency alerts
For workplaces where safety is a priority, signage provides a reliable channel for critical information. Display daily safety reminders and quick refreshers on compliance protocols in production areas. During emergencies or severe weather events, screens can instantly show alerts and instructions. Clear, bold text and simple messages ensure employees see and act on important updates without confusion.
Update regularly
Stale content loses attention fast. Create a content schedule. Refresh weekly or even daily for time-sensitive updates. Frequent changes keep employees engaged.
Measure engagement
Track your results. Use surveys, employee feedback, or analytics from your signage system. Measure what works and adjust content to increase relevance and reach.
Align signage with other channels
Digital signage should complement email, intranet, and team meetings. Use consistent language and visuals. This builds trust and avoids mixed messages.
Invest in training
Your internal team should understand how to manage content. Provide basic design guidelines and update workflows. A trained team keeps screens relevant and effective.
Leverage real-time updates
Use your system for urgent messages. Weather alerts, safety warnings, or last-minute changes reach everyone quickly. This builds trust in your communication strategy.
Key takeaways
Set goals and track success
Decide what you want to achieve. Pick clear targets like better event attendance, stronger safety awareness, or faster updates. Check progress with surveys or signage analytics to see what works and adjust as needed.
Tailor content for your audience
Show the right messages to the right people. Share production updates with floor staff, sales data with sales teams, and company news with everyone. Relevant content keeps employees interested.
Keep updates fresh and relevant
Update your screens often. Rotate content daily or weekly so employees always see something current. Fresh content keeps attention and builds trust in the system.
Integrate with your existing communication channels
Use signage with your other tools like email, intranet, or team meetings. Consistent messages across all channels make communication clear and reliable.
Digital signage strengthens internal communication. When used well, it keeps employees informed, aligned, and ready to act.
