AUDIENCE ANALYTICS
Maximize the effectiveness of your digital signage by understanding more about your audiences.
The Right Content at the Right Time
Audience Analytics provides an entirely anonymous way to analyze the demographic make-up of a group of people near a display. The Audience Analytics information is linked with the content being displayed and can also be used to trigger content targeted to the specific gender and age group in real-time. The data collected is completely anonymous, meaning that it cannot used to identify a specific individual.Features and Benefits
- Collect audience data: Collect age and gender information in real time to understand who is looking at your digital signage and when.
- Trigger targeted content: Link analytics information to the Content Manager to trigger specific content in real-time
- Privacy: Audience Analytics does not collect personally identifiable information.
