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iPowow & MediaTile to Demonstrate Real-Time Video Rating Technology
iPOWOW and MediaTile Team to Demonstrate Real-Time Video Rating Technology on Cellular Digital Signs at CES
International CES 2010, Las Vegas, January 5, 2010 – iPOWOW! and MediaTile have teamed up to demonstrate a new research technology that wraps a survey interface around any online video, allowing for collection of viewer opinion and ratings in real-time. The demo will showcase the capabilities of adding interactive audience measurement to MediaTile’s cellular digital signage solution. iPOWOW is a developer and service provider of market research tools for gathering viewer feedback through any internet connected video. MediaTile is a leading supplier of all-in-one cellular digital signage, kiosk and SaaS-based management solutions. The demonstration will take place courtesy of Samsung 42” touch screen displays located in the Alcaltel/Lucent / ng Connect Program booth #2503 in the Venetian Veronese area of CES.
“CES is a fantastic stage to showcase how disruptive this technology is, particularly for marketers looking for a highly interactive way to add digital signage to reach their audience and collect valuable consumer intelligence and demographic information ,” said Gary Davis CEO of iPOWOW!. “This tool not only engages multiple viewers, but also collects instant data on how video content resonates with them. The broadcast and online video applications are limitless!”
Roger Sanford, head of MediaTile’s MediaServices division agrees. “The iPOWOW analytics tools are perfectly in sync with our Return on Message (ROM) methodology for effectively measuring and improving the impact of content. Now we can add Interactive Audience Measurement, “I-AM”, directly into our ‘ROM in Real Time’ metrics giving brands and retailers the ability to fully understand consumer and viewer interests that are key to all messaging and merchandising strategies.”
iPOWOW!’s technology platform enables brands to transform their online videos into a dynamic two-way communications and research tool, allowing viewers to give their opinions and feedback on the content in real time and via a online “voting” interface. Customers and constituents can engage with brands directly and voice their thoughts on the brand’s products and services in real-time. Easy distribution to a viewer’s social network creates a viral effect which brands can track through detailed analytics reports, providing valuable demographics and customer intelligence.
For more information please visit www.ipowow.com
The MediaTile Company is a worldwide supplier of award-winning, all-in-one cellular digital signage, kiosk, and SaaS solutions that are remarkably easy-to-deploy and operate. Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based MediaCast SaaS Portal to manage and monitor your advertising, informational or interactive communications network. Backed by our MediaServices team, Return On Message™ (ROM) Methodology, a 99.9% uptime guarantee, and end-to-end service and support, your network will be up and running in record time, with record results. www.mediatile.com