NewStar Orders Up The AUDIO-promoter

NewStar Orders Up The AUDIO-promoter

July 20, 2003 --The MediaTile Company and McDill & Associates have signed an agreement for the purchase and shipment of MediaTile AUDIO-promoters for NewStar Fresh Foods, LLC. The MediaTiles are being used as a key element in delivering NewStars’ latest corporate and product messages through their distribution channels. The delivery of MediaTiles will precede the largest trade show in their industry.

Melissa McDill, CEO of McDill & Associates, a leading marketing services agency for the fresh produce industry, made the decision to integrate MediaTiles within their clients marketing programs. “MediaTiles are extremely unique. They represent a brand new category of promotional mediums and are especially useful for multidimensional mailers when we need to get the attention of the buyers through complex distribution channels. By incorporating audio-based devices in our integrated marketing campaigns we’ve seen response rates in excess of 20%.”

“This is a major milestone for the company. It represents a key step in our overall strategy to create a new category of devices and services that can directly influence customer purchase decisions in both Retail and Corporate environments.” said Keith Kelsen, CEO of The MediaTile Company. “The MediaTile Company has gone from idea to customer deliveries in a very short eight months. That is unheard of for a start up, but we expect to accelerate our success with a new generation of Video-based devices.”

MediaTile AUDIO-promoter is a break-through product that can dramatically improve the internal and external communications of new campaigns, product or service releases. Users simply press the "Play" button, listen though the on-board speakers and follow along with an attached presentation booklet. The MediaTile AUDIO-promoter garners immediate customer attention, making it an essential part of any marketing plan that requires delivering materials distributed work forces such as sales groups, strategic partners, analysts, press and prospects.

MediaTile AUDIO-promoter is a hand-held, battery-powered, 100% digital promotional device. The MediaTile AUDIO-promoter is the same size as a CD-jewel case making it easy to deploy and extremely portable. Unlike using a personal computer with an audio-enriched PowerPoint presentation, flash, or distributing CDs, MediaTiles require no boot-time, setup, or loading of software or CDs by the user. Each unit is purpose-loaded with the audio content that directly corresponds to the attached booklet as specified by client. The company is also currently marketing a similar device called the MediaTile CD-promoter to music publishers, promoters, and artists.

McDill & Associates is an award winning creative design and marketing services firm located in Soquel CA that focuses on developing effective integrated marketing programs, using both traditional and leading edge technologies to achieve their clients objectives. They are active members of the Produce Marketing Association, American Advertising Association, American Advertising Federation, Organic Farming Reasaerch Foundation, California Farm Bureau and International Association of Culinary Professionals.

NewStar is a major grower, shipper, and processor of vegetable products from California, Arizona, and Mexico. NewStar offers a complete line of products under the NewStar®, Young & Tender®, and OMO® brands. NewStar distributes products throughout North America, and worldwide through its Ceres International division. The company is committed to producing all of its products under a comprehensive food safety program that is audited by a third party.

The MediaTile Company is the world's first cellular-based narrowcasting service provider. The Company is driving a whole new category of promotional content delivery services (MediaCast System) and wireless micro-video devices (MediaTiles) that can directly influence customer purchase decisions in large retail chains and corporate enterprises. The Company’s digital promotional solutions deliver the unique advantage of a highly efficient content distribution system with a zero-based IT solution. Contact MediaTile at (831) 439-8786, or