MediaTile Announces Digital Signage ‘Brand Networks’, Content Training and Comprehensive Pilot Programs for Brands and Agencies

MediaTile Announces Digital Signage ‘Brand Networks’, Content Training and Comprehensive Pilot Programs for Brands and Agencies

‘Digital Signage Agency Training’, ‘Return on Message' Certification, and ‘Turnkey Pilot Programs’ announced at Strategy Institute’s Digital Signage Content Conference

Las Vegas, NV, May 12, 2009. MediaTile, a world leading provider of cellular digital signage and content delivery and management software, today announced a series of new programs for advertising agencies and brands to accelerate digital signage deployments and adoption, at the 4th annual Digital Signage Content Strategies Summit. These new programs, available from the company’s MediaServices group, will equip advertising agencies and brands with the knowledge, ability, and tools to create “brand networks” which use digital signs to attract, influence and engage viewers in ‘point-of-sale’ and ‘point-of-wait’ environments.   

Three new services offerings will be made available to agencies beginning in June 2009:

1. Training Programs on content strategies, industry best practices, and design objectives to achieve “contextual relevancy”.

2. Certification and a toolkit to perform a Return on Message (ROM) Methodology audit, and Return on Objective (ROO) validations for Digital Signage Optimization.

3.  A Turnkey Digital Signage Pilot Program for brand networks that demonstrates viability.  It dramatically simplifies in-venue testing and accelerates live deployments.

“The industry is reinventing itself and the way it speaks to consumers," said Roger Sanford, Executive Producer and VP MediaServices, The MediaTile Company. "These innovative new services are empowering agencies and brands to fully integrate digital signage into their roadmap, enabling them to dramatically improve results through relevant creative, planning, and network operation. The end result is increased effectiveness and integrated communications, creating a powerful and lucrative yield from the professional servicesbehind digital signage and the networks themselves.”

The announcement was made as The MediaTile Company sponsors the Strategy Institute’s annual Digital Signage Content Strategies Summit. Going into its fourth year, the summit will educate Agencies, Brands, and digital signage operators on all things content – development, influence, enhancement, optimization, etc…MediaTile founder and executive chairman, Keith Kelsen will be chairing the event which will feature some of the biggest brands and agencies engaged in digital signage, including Organic, Target, Best Buy, TraceyLocke, Razorfish, Goodby, Saachi & SaachiX and Access 360. For more information on the event, please visit http://www.strategyinstitute.com/.

The new MediaServices Group is a professional services consulting arm of The MediaTile Company, whose focus is to guide content developers, agencies, and network operators in the creation and management of relevant content for digital signage networks.  The organization will focus on training and support to achieve industry best practices as defined by the Digital Signage Association, the Out-of-Home Video Advertising Bureau (OVAB), and others. This includes providing agencies and operators with the core information and tools needed to perform their own Return on Message process for digital signage optimization.

About The MediaTile Company
The World’s First Provider of Cellular Digital Signage(SM)

MediaTile is a worldwide supplier of award-winning, all-in-one cellular digital signage and kiosk solutions that are remarkably easy-to-deploy and operate.  Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based Mediacast Portal to manage and monitor your advertising, informational or interactive communications network.   Backed by MediaServices, Return on Message Methodology, a 99.9% uptime guarantee, and end-to-end service and support, your network will be up and running in record time, with record results.  www.mediatile.com

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Contact:
Paul Fernandez                                                               
Pacifico, Inc.
408-559-8880
pfernandez@pacifico.com

Mike Foster                                                                            
The MediaTile Company
831-439-8786
mike.foster@mediatile.com