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Bringing Contextual Advertising to Digital Signage
MediaTile Brings the Future of Dynamic Contextual Advertising to Today’s Turnkey Digital Signage Networks
MediaTile’s 3G Cellular Digital Signage Simplicity Now Supports State-of-the-Art Dynamic Advertising Models
SCOTTS VALLEY, CA, October 17, 2007 – The MediaTile Company today announced that it has released a significantly enhanced version of its digital signage software system, the MediaTile Broadcast Portal, to support digital ads that can automatically update their text and images from remote sources. Combined with its all-in-one Digital-Sign-in-a-Box systems and 3G cellular-based broadband networking, MediaTile customers can now easily create and deploy next-generation contextual advertisements that change based on business, environmental or other market conditions. This marks the first time that a sophisticated dynamic advertising system can be deployed by simply plugging a wide-screen LCD display into a power outlet and controlling the entire network from a web-browser.
“The support of dynamic Flash capabilities with our award winning all-in-one digital signage platform is a huge leap forward in the world of digital advertisers and narrowcasters,” said Keith Kelsen, CEO and Chairman of The MediaTile Company. “This is real 21st century advertising, with data-driven promotions that can change on-the-fly based on the weather, news, prices, time, supply, demand, whatever the trigger and data source.”
Examples of contextual advertising systems include digital menu boards that can automatically adjust menu items and prices, retail signage networks that adjust promotions based on changes in local weather conditions, interactive kiosk-catalogs that are database-driven from centralized e-commerce sites, and any ad that is activated by a predetermined condition to broadcast the right content at the right time.
“MediaTile’s 3G cellular digital signage simplicity combined with sophisticated dynamic Flash now brings contextual advertising to far more businesses and advertisers,” continued Kelsen. “This powerful tool will help advertisers and network operators create ads that are much more relevant to consumers, delivering a higher ‘Return on Message’ and more influence at the point of decision.”
The MediaTile Broadcast Portal is a 100% web-based application that enables MediaTile customers to control their digital signage networks from their browser, eliminating the need to download, install, configure and update software on their PCs. The system enables MediaTile customers to easily control a broadcast network of hundreds or thousands of displays, all at the touch of a few buttons.
MediaTile’s Digital-Sign-in-a-Box platform with its integrated 3G cellular digital signage technology is truly unique. It eliminates the key barrier which companies face when deploying digital advertising and broadcast networks: the on-site IT infrastructure, services and support necessary to connect the signs over an IP-based network. By eliminating this barrier with 3G cellular broadband support, MediaTile customers can deploy signs in far more places than even they thought possible – on end-caps, on gas-pumps, on shelves, in break rooms – anywhere there is power.
MediaTile is the world’s first provider of cellular-based digital signage networks. MediaTile enables customers of all types to deploy digital signage networks in far more places, in much less time, and realize ROI sooner. With our unique and patent-pending cellular-based approach, our award winning Digital-Sign-in-a-Box and web-based Broadcast Portal, we've made on-site network management, application software, and upgrades a thing of the past. Now you can realize all the advantages of digital signage without any of the headaches. MediaTile products and services are available worldwide through our affiliate offices. For more information visit: www.mediatile.com