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Breakthrough Digital Signage at DSE
Breakthrough 4G Cellular Digital Signage and Interactive Audience Measurement to be Showcased at Digital Signage Expo 2010 From MediaTile in Booth #1427
MediaTile’s HumanKiosk enabled by 4G networking to be showcased; interactive audience measurement powered by a new version of the MediaCast System delivers real-time viewer feedback
Scotts Valley, CA, February 19, 2010 – At this year’s Digital Signage Expo, The MediaTile Company, the leader in 3G and 4G cellular digital signage and SaaS solutions, will be showcasing two breakthrough product concepts that will revolutionize viewer engagement through interactive digital signage using 3G and 4G networking. The two prototypes, the HumanKiosk™ with 4G Video Presence, and the interactive audience measurement system, eliminate the knowledge barrier between brands and people using live 2-way video chat and soliciting real-time feedback. These innovative solutions extend the capabilities of digital signs and dramatically increase the value-add of displays for network operators. These solutions will be demonstrated in MediaTile’s booth on February 24th and 25th at the Digital Signage Expo 2010 in booth #1427.
“Audience engagement has always been the desire and ultimate goal of communicators and marketers – this goal can now be met efficiently and effectively with our latest generation MediaCast system and these new display solutions,” said Simon Wilson, CEO of The MediaTile Company. “Our HumanKiosk with 4G Video Presence technology will enable brands and product experts to converse directly with their customers in retail, banking and corporate environments. Interactive audience measurement will foster a new level of relationship through real-time polling and viewer feedback. Both systems require nothing more than on-site power for infrastructure, making them simple to deploy and easy to operate.”
MediaTile’s HumanKiosk utilizes 4G networking Video Presence technology to deliver a live, 2-way in-store video session as an integrated and relevant part of the content and messages displayed on the digital sign. This enables a consumer to be much more actively engaged in a product experience though a live conversation with a representative of that product or service. A customer seeking additional information about a new product can simply touch the screen to establish a live visual and audio connection with a product expert who is located anywhere around the globe. Once the video session is completed, the digital sign returns to its regular on-screen promotional schedule. Setting up the fully integrated solution requires nothing more than accessing a standard power outlet. It can be easily deployed into any retail, service or other locations that consumers regularly visit.
Interactive Audience Measurement.
Real-time two-way audience feedback enables brands, agencies, and enterprises of all types to collect and measure opinions and reactions to promotions that are playing, and to receive answers to direct questions that are posed. This powerful capability is enabled by the digital signage operator by simply applying a dynamic polling interface on top of their pre-existing content, such as video or flash-based promotions. The information captured can be analyzed on a per-viewer basis, on a demographic basis, or as an aggregate. Interactive audience measurement features are remotely managed by the SaaS-based MediaCast system and can easily be changed as needed by time of day, location, or type of content. These touch screen systems can be deployed virtually anywhere there is a power outlet as they communicate over 3G and 4G networks.
The MediaCast System
The MediaCast System is the central command and control center for a digital signage network, and powers both the HumanKiosk and interactive audience measurement feedback. MediaCast is an easy to use content delivery and management system that can be accessed virtually from any web browser. An extensible, SaaS-based (software as a service) platform, MediaCast supports private labeling options, add-on application modules and services for advanced interactivity, content generation, dynamic media support, and application programming interfaces.
The MediaTile Company is a worldwide supplier of award-winning, all-in-one cellular digital signage, kiosk, and SaaS solutions that are remarkably easy-to-deploy and operate. Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based MediaCast SaaS Portal to manage and monitor your merchandising, informational or interactive communications network. Backed by our MediaServices team, Return On Message™ (ROM) Methodology, a 99.9% uptime guarantee, and end-to-end service and support, your network will be up and running in record time, with record results. www.mediatile.com