MediaTile Launches Digital Signage “Return On Message” (ROM) Methodology at Digital Signage Expo

MediaTile Launches Digital Signage “Return On Message” (ROM) Methodology at Digital Signage Expo

Best Practices Methodology for Measuring Impact and Digital Signage Optimization

Las Vegas, NV, February 24, 2009. MediaTile, a world-leading provider of cellular digital signage solutions, today launched the “Return On Message™” (ROM) Methodology, which will effectively measure and optimize the impact of digital signage content, at the Digital Signage Expo.  Based on best practices established by the independent Digital Signage Association®, it delivers a standards-based system that will guide companies through the complex variables which must be considered for successful digital signage deployment.  The company plans on integrating these elements directly into its Mediacast® content delivery and management system to simplify and automate the process of delivering highly relevant content for viewers.

“Our Return On Message system answers the fundamental question of how to effectively measure and improve the impact of digital signage,” said Simon Wilson, CEO of The MediaTile Company. “Using the ROM Methodology, brands, retailers, ad agencies and corporate communication teams can now easily define and implement a content strategy that increases the success of any digital signage network.”

The ROM System is a process methodology that shows the critical difference between status quo communications and a highly optimized digital signage network. The resulting ROM Report includes a “ROM Content Index”, which is built on core elements as defined by the Digital Signage Association’s Content Best Practices Committee. These include more than 50 key variables in seven categories: Content, Relevancy, Interaction, Schedule, Placement, Refresh and Attraction.  The ROM Methodology whitepaper can be downloaded from

To ensure Digital Sign Optimization (DSO), the ROM Methodology incorporates a “ROM Viewer Metrics” report which analyzes absolute proof-points for achieving optimal performance. This is measured through on-site observational and intercept studies, Mediacast software, and other impact measurement criteria. For example, in-store impact measurement can include point of sale (POS) data such as product sales uplift, category uplift, tie-ins, product turns and other salient and pre-defined retail criteria.  The data is then correlated directly to the ROM Content Index. 

MediaTile also announced that key elements of the ROM Index will be added directly into Mediacast 4.0, its SaaS-based content delivery and management system. “By incorporating elements of the ROM Index directly into our web-based management system, our customers will have the innate ability to automatically optimize playlists for particular viewing audiences,” said Mike Foster, SVP of Marketing, of The MediaTile Company. “This will dramatically simplify the process of managing content and creating highly relevant playlists on a display-by-display basis."

MediaTile products and services, including the ROM Methodology are being showcased in a number of venues at the expo. Keith Kelsen, MediaTile founder and Chairman for the Content Best Practices Committee for the Digital Signage Association, will host private demos for select members of the media. The “2008 Digital Signage Man of the Year”, Kelsen and MediaTile Program Strategist, Roger Sanford, will also showcase ROM with strategic partners Chi Lin, Premier Mounts, Suntronics and Muzak. In addition, Kelsen is slated to speak at the DSA Board Meeting on Content Best Practices; Digital Signage Expert Group on Content Best Practices and ROM methodology; and moderate the “Basics in Content Strategy, Process and Design for Digital OOH Networks” conference.

MediaTile will be hosting a hospitality suite. To request a private briefing, please contact:

Paul Fernandez
Pacifico, Inc.
408-559-8880 x340

About The MediaTile Company
The World’s First Provider of Cellular Digital Signage(SM)

MediaTile is a worldwide supplier of award-winning, all-in-one cellular digital signage and kiosk solutions that are remarkably easy-to-deploy and operate.  Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based Mediacast Portal to manage and monitor your advertising, informational or interactive communications network.   Backed by MediaTile best practices, a 99.9% uptime guarantee, end-to-end service and support, and a creative media team, your network will be up and running in record time, with record results.                                    


Paul Fernandez                                                          
Pacifico, Inc.